Storyboard

Timeline

Timeline Norgarrd

Production Diary - 29/10/11

During this week it has been half term, thus at home as I am unable to use some of the software that is available in school I have been improving my posts, giving them more detail and making my work of a higher quality. Furthermore, I sketched out my storyboard for my music video, which I will scan in at school then post. This I can also use to create my animatic, by separating each frame and dropping them into Adobe Premiere with my chosen song. I also created a timeline for my song, so I know where lyrics and instrumentals occur, I feel this will aid me in the future when planning, shooting and creating my video as I will not have to keep listening to the song each time. I plan to add my own ideas for shots to a copy of this timeline to further help me and give me a good understanding of how long each shot must be when shooting.

Audience Feedback - Digipak

DigiPak
Audience Feedback Form Nicole

First DigiPak Draft Analysis/Explanation

Production Diary -19/10/11

Recently I have been mind mapping ideas for the print aspect of my brief, so all my ideas were laid out clearly for me to see and compare. I then chose the ideas I liked the best and thought would be the most effective, and created the first draft for my Digipak, the front and back cover of the case that will hold the CD. I sketched these out and scanned them into the computer so I was able to post them. I then continued to briefly explain and analyse my initial designs, saying why I thought they would be effective in attracting my target audience and explaining what the pictures were in the case that my sketching wasn't totally clear.
I have also continued to research into similar products, both music videos and album artwork to give me ideas and understand what works well in the current market. In addition, in order to receive feedback from my target audience I have placed polls on my blog.

Digipak Cover - First Draft

Front

Back

This is my first draft which I sketched out for my digipack cover. I plan to make it appear like a scrapbook with a variety of photos placed in it, these can be fun, visually appealing or conceptual. The idea of photos and taking pictures also is contingent with the overall theme of 'looking' at the world, this is particularly enforced by the images of the eye and the girl wearing sunglasses.

Target Audience Profile

Copy of Target Audience Profile on Prezi

Production Diary - 10/10/11

In my past few lessons I created a test sequence in order to begin to understand how to use the cameras and remind myself of how to use Adobe Premiere and After Effects. I tried out a variety of different effects and shots when shooting, this helped me to understand what worked well and what did not, thus preparing me to shoot my music video with confidence.
I have also been continuing to sketch drafts of my digipack and storyboard of my music video, this will be especially useful later as I will know exactly what footage I need to get, thus I will not miss anything out or shoot too much irrelevant footage. Soon I will improve these and sketch them out properly, thus giving me good guidelines and plans for my later products.

Test Sequence

In order to get used to the shooting with the cameras and using Premiere and After Effects to create different sequences and effects, I went out and created a test sequence using various different shots. I used a Sony HVR A1E camera, this allowed me to shoot a clear shrap image in HD, these will also be the cameras I am likely to use to create my music video. I found the shot of a girl applying lipstick to be particularly effective when put in reverse, as it appeared she was taking the colour off. However, I found that I zoomed in too often which affected the focus and quality of a shot, it would have been better to place the camera closer to the subject, though this proved difficult to do at times, especially as the tripod is needed. I found shots using the tripod to be significantly more professional looking as the camera is still and does not have the shaking that shots I did just holding the camera had, thus I will always use a tripod in the future when shooting my music video. I also found high contrast lighting to be effective and very dramatic for some shots, creating a somewhat surreal effect when combined with bright colours. Furthermore, I found that when outside lighting can be an issue, especially as I am planning to shoot on location. When it is sunny the bright light can have a very good effect, however if you point the camera towards the sun it creates a silhouette effect. This can be a problem however, if it is not the desired effect you wish to create as it may black out any things you wish to include.

Audience Feedback - Proposal

My test audience commented that they liked the idea of spelling out words with different objects, thus I am likely to include this is my video. They did imply that I may have some trouble if I choose to shoot on location if it is in London, therefore I plan to ensure I have a back up location just in case anything goes wrong that may affect my filming.
Much of the advice coming from various members of my target audience has been expressing concerns in terms of shooting on location that it will be difficult to ensure that the light and weather is suitable as it is out of my control. This and that fact I have many actors featuring in my music video, and it has already proved extremely difficult to get them all together at one time at one place has led to me changing my music video being shot on location to in school. Currently, I plan to shoot it in front of a plain white screen, and leave the background like this, as I feel it will allow the audience’s attention to focus on more important aspects of the video, such as the performance. This is supported by the fact that in my polls, feedback indicated that people believed performance and the cast to be more important than the location.

Audience Feedback - Proposal

Audience Feedback Form Matt