The Vaccines 'If You Wanna' - Reverse Storyboard

I created a reverse storyboard of the music video 'If You Wanna' by The Vaccines.

Equipment

Canon XM2 HD Camera - This camera could be useful to shoot my music video due to the fact it shoots in High Definition, thus my footage will be of a much higher quality. this is important to me as I want my music video to look as professional as possible. Furthermore, it workswell in low-light settings, and as I plan to shoot outside this will be sueful to create good quality footage without studio lights.


Canon 55OD Camera - This camera would be good to shoot my music video in as it allows me to shoot in shallow focus, this is useful as I plan to use many extreme close ups..


Tripod/Dolly - I will use this at all times when filming as it ensures that my shots are steady and not shaky from simply holding it. This will make my video appear much more professional and effective, it will avoid it looking like a simple student created music video.


Autocue - This may be useful when creating my video as I can have the lyrics playing as my artist is performing, thus they will be reminded of the words and less likely to make mistakes, thus requiring less takes.


Visual Switcher - I can use this to change between multiple cameras when shooting a video, so I do not have to repeat the performance everytime I want a different shot or angle. It also ensures that transitions are smooth and in time, again making it more effective and attracrive for my audience to watch.


Fill Light - This light is useful as it enables me to obtain high-key lighting when shooting my video. This differs from a spotlight in that it brightens the entire area I am filming, not just certain areas. This means my lighting will be more even and I will avoid harsh shadows.


Sony HVRA1E Camera - These high definition cameras will ensure I get good wuality footage, though they are more portable than the Canon XM2 Hd camera. This means it may be more suitable for me as I plan to shoot the majority of my video on location.



Spotlight - This light allows me to highlight certain areas, thus will be useful when shooting extreme close ups in my music video.



Crane - This allows me to shoot from a high angle with some ease and to move the camera around whilst filming withouthaving to try and reposition it.

The Naked and Famous – Young Blood Analysis

The video opens with a background of soft pastel colours blending into each other, almost like clouds. Pastel colours are often symbolic of babies, thus it is immediately emphasising the importance of youth to the audience. Both pale pink and blue are featured, thus indicating that it is targeted at both genders, that youth is united as a whole. The song title ‘Young Blood’ then appears on screen in handwritten style text, appearing somewhat childlike, thus again further pushing the message of youth to the audience. The text is white, connotating innocence and purity, therefore implying that these are aspects of youth. It follows no particular narrative, instead it is a montage of non related shots of young people, each shot showing a different person doing a different action. These actions are exciting and empowering to the audience, from floating in the middle of vast spaces of water, jumping on cars and running through huge open green fields. These images can be seen as very inspirational to the audience, as the figures are portrayed as free and happy, enforcing the idea youth and how it should be reckless and fearless. This is for example enforce by the image of a cut hand with blood trickling down the fingers, however this is not presented in a negative light, it seems to send the message that youth is meant to be somewhat dangerous. A wide variety of camera angles are used throughout the video, creating both and artistic atmosphere to the video and again enforcing this feeling of inspiration. There are some odd yet even iconic images, such as a girl walking slowly into a lake eventually immersing herself in the water. This can be symbolic of accepting youth and all that comes with it, and the moral message that this is a positive thing for young people to do, despite the negativities. Each shot shows only one person in the frame, this can be symbolic of individuality in youth, which is a value of teenagers as a group thus appeals to the target audience. It will also appeal to individualists as will the quirky original images, this means again it will appeal to its target audience as those that listen to indie/alternative music are typically individualists or mainstreamers believing themselves to be individualists.
The band members are featured in the video, however they are presented in the same way as all the non band members, they are not idolised in any way. This means the audience will interpret them to be equal and more able to identify with then, essentially creating a feeling of unity in young people, which corresponds with the message from song lyrics. Instead it seems to idolise the idea of being ‘young and foolish’ and implies that we must make mistakes whilst we are young. It is empowering to the teenage audience and gives a positive representation of them as a group, which may particularly appeal to them as it accepts their faults but still views these as good things. It drastically contrasts with many of the portrayals and stereotypes of teenagers given in the media, thus this fresh new take on adolescence will attract a wider audience and variety of people Teenagers will feel like they are part of something and a sense of belonging when watching this video, relating to the concepts of personal identity and personal relationships from the uses and gratifications theory.

Production Diary - 08/07/11

This week I continued to develop my similar product research, thus furthering my knowledge of music videos by analysing Panic at the Disco's 'The Ballad of Mona Lisa'. I like this video as not only is it a great advertisement and way of gaining fans back as it is their comeback video after members left the band. I also analysed The Naked and Famous's 'Young Blood', I really like this video because it presents adolescence and youth in a very positive light and is inspiring and empowering.
We also looked at the different equipment available to us from school. This included not only cameras, but lights, support and various other pieces of equipment. We discussed what effects we can create with them and how to use them, for example you can create coloured light by placing coloured gels over the fill lights.

Panic at the Disco - The Ballad of Mona Lisa Analysis

This comeback video’s introduction almost mirrors the bands first music video ‘I Write Sins Not Tragedies’, lead singer Brendon Urie is even wearing the same top hat that he wore in their debut video. This can be considered an iconic image that is associated with the band, it allows fans to recognise this object and thus re indentify with the band members despite some members leaving and them going on a break. This therefore will aid their comeback and reconnect with old fans, as ‘I Write Sins...’ was very popular and had a similar atmosphere and feel to their new video, for example it is again in the setting of a church, though this time is for a funeral as opposed to a wedding. The church with it strange ornate decoration is an unusual setting for a music video, directly contrasting with the typical settings of other genres. This makes them appear unique and daring, which are attributes valued by the indie/rock genre as they are typically individualists or mainstreamers believing themselves to be individualists. The video follows a somewhat linear narrative structure, with the audience having a restricted narrative viewpoint, as they do not know whose body is under the white sheet and thus who the funeral is for, the video essentially revolves around someone named Mary at a person’s funeral. Furthermore they are unknowing as to who the killer was, this creates tension and curiosity in the audience, making them more involved in the narrative for the video as they try to work out these mysteries. There are also 6 rules that it appears one must abide when someone dies, that come up as old fashioned yellow text onscreen, this adds a more unique interesting element to the video. It also implies to the audience that someone actually murdered the individual that is dead; this is implied subtly throughout to be Mary, as she is featured in the screen in many of these shots. This is also suggested by the fact the Brendon keeps switching between his performance self, and a weaker, pale version of himself, we eventually come to realise that he is dead and trying to figure out his own murder, adding to the concept of a ‘murder mystery’ in the video. The video however keeps emphasis on the importance of performance, as throughout it appears fairly over the top and Brendon sings throughout. The camera also uses various shots of musician Spencer playing drums and Brendon sings throughout, this enforces the atmosphere and feeling of performance to the audience rather than it simply being a narrative video. When the white sheet is dragged back to reveal his body and the young girl discovers and old tattered note saying ‘Mary did it’ the music enforces this to be the climax of the video and creates shock and emotion in the audience as they video finally fits together.

Paramore - Misery Buisness Analysis

The video for Paramore’s ‘Misery Business’ uses many generic signifiers of the indie/rock genre, thus conforms to the first part Goodwin’s theory, that videos will show genre characteristics. The lead singer Haley has brightly coloured, messy hair, this combined with her dark eye makeup makes her appear edgy and rebellious, they are also very much symbolic of the rock genre. The video also uses a somewhat linear narrative structure, beginning with cuts between the band performing and the familiar scene of an American high school, complete with recognisable stereotypes of ‘clique, with the antagonist being the popular, powerful ‘bitch’ who will eventually be overcome by the band. This change in power is seen in many other rock videos, such as Marilyn Manson’s ‘Tainted Love’. Therefore, by overcoming the antagonist the band is reinforcing the rock genre values to the audience, implying it is the dominant genre. There are many other typical aspects of rock music videos, such the initial stage performance that the video cuts to throughout the video. Rock music as a genre typically values live performances highly, thus this will help it appeal to its target audience. In addition there are many fast cuts within the video which is often seen in the rock genre as the music is usually fast paced and energetic. There is much use of the colours red and black, for example in the band clothes, which are colours typically associated with rock music. Red can be symbolic of rebelliousness and passion, typical values of the rock genre. Black connotates being sophisticated and original, again traits that are often valued highly by people who listen to said genre of music, as they are typically individualists or mainstreamers believing themselves to be individualists. There is also much key iconography of the rock genre, such as the guitars and drums, close ups of these are used to reinforce the genre to the audience, as they will immediately identify with this familiar image and recognise it to be a rock video.There are also many close ups of the band, particularly the singer Haley, especially her eyes and mouth, relating to the act of ‘looking’ in society and how he artist should be the main focus of the audience despite the other narrative structure The room in which the band is performing has the album name and logo in graffiti over the walls, this is used as a motif throughout the album and videos and enforces the values found in rock music, such as rebelliousness and a ‘not bothered about anything’ attitude. It also refers to the purpose of music videos being an advertisement, all the these are demands of the record label. There is very little voyeuristic treatment of the main singer, which is typical of the rock genre as they tend to present female artists more equally to men and not as objects but independent people in themselves. However, the antagonist is dressed in a somewhat provocative way, though this can be argued to be being critical of such women as she is eventually overcome by Haley who is not dressed or portrayed in such a way.

Magazine Adverts Analysis

The Drums

The colours of the image are dark and fairly dull; this allows the white text to be more prominent on the page. The image is of an old wooden stage, with a curtain towards the back of the picture. This gives the idea of the band performing live to the audience, which is suitable for the genre as indie/rock music tends to value live performances more than other genres. The band members are not featured in the cover, this creates a sense of mystery and may lead the audience to be curious, thus more likely to go out and buy the album. It also implies them to be exclusive and higher their status as a band, as they are not all about image but instead serious about their music. Instead, the band name ‘The Drums’ is spelled out in wooden letters. The light is entering the image from the far left and is focused around the band name, thus emphasising their importance to the audience. This causes the letters to cast a shadow over the stage, as well as creating an interesting effect it again implies the band to be big and of high status. The letters are almost replacing the band members on stage, as the light appears to be like a spotlight, as we would see on stage at a gig. This quirky unique image will appeal to those who enjoy the indie/rock genre as they are typically individualists or mainstreamers believing themselves to be individualists, thus would reject mainstream images that may be seen in the pop genre. The date of the album release is in bold white text, allowing it to stand out from the dark background image, this is vital as it raises awareness of the release. It also enforces its importance, and even suggests to the audience it is a special, important event thus they should remember the date, even count down the days until its release. The words ‘the album’ implying it to be exclusive and of particular importance in the music industry, thus persuading the audience to buy the record. The advert also keeps up to date with current technology as it includes the website address and a site where the album is available to download online. This will particularly appeal to young people as the internet is very much the ‘zeitgeist’ of our decade and thus the band appears current. It will also appeal to young people as downloading music is much simpler than going out and buying a CD. The record company’s logo is also featured in small white text in the corner, promoting the company and implying to the audience they should perhaps download more music from that company as if they enjoy this record, they will enjoy those too.

The Chemical Brothers

The advert features an abstract image which dominantes the majority of the page, of a woman diving into water. Her face is in shadow thus the audience do not know her identity, creating a sense of mystery and grabbing the audiences attention as they are curious. This will appeal to the audience as it is unique thus will stand out from other, more mainstream images , especially when considering its alternative genre. The background is plain black, which is often assosciated with the alternative genre, again indicating to the target audience that this is an album they may enjoy. It also is symbollic of being sophisticated which is enforced by the overall mature atmosphere os the advert, and is suitable as the audience will typically be slightly older than say of the pop genre.The band name is written in their usual text, almost like a logo. This in turn creates a feeling of familiarity as it occurs frequently throughout their products, thus audiences will be able to recognise it. The text describes the album as ‘astonishing’, again helping persuade the audience to buy it by implying it to be of a high standard.The date isalone on the last line,this may leave it in the memory ofthe audience and enforces the importance of the albums release, almost portraying it as a vital event.

Tom Petty and the Heartbreakers

The advert uses a simplistic colour scheme of red black and white, colours often seen related to the rock genre. Red has connotations passion and being rebellious and exciting, these are values that are held by the rock genre. Therefore, by using these colours the target audience is immediately attracted to the advert, this is also due to it conforming to the basic codes and conventions that are seen in the rock genre. A black and white image is used showing the members of the band, this helps create their identity as artists which will in term appeal to the audience, particularly serious fans of the band. The title ‘mojo’ is written in large capital letters, implying to the audience that it is of high status in the music industry thus helping persuade them to buy it. The letters are bold and spaced out, giving it a more masculine appearance thus appealing more to males. It is in white text, allowing it to stand out from the background and thus is one of the most prominent aspects of the page. The red shadow or shading lends particular weight to the text making it heavier and thus more important and eye catching for the audience. The text ‘their first studio album in 8 years’ enforces the importance of the record to the audience and helps create excitement in them. The advert appears current and up to date as it gives a website and states that you can download the album, this will appeal particularly to younger people as the internet is very much the ‘zeitgeist’ of our decade and for its ease of use. The date is bold and clear, again emphasising the importance of the album’s release.