Thursday 30 June 2011

Album Cover Analysis


Panic! at the Disco - Vices and Virtues


The room is fairly dark but the lighting is centred around the band members enforcing their importance to the audience as it directs their focus to the two figures. The colours are fairly dull and dark, making the rich red stand out, this is a colour typically associated with the rock/indie genre as it is symbolic of passion and rebelliousness. Black is also used throughout the image, which is again associated with said genre and is symbolic of being edgy and sophisticated, complying to the overall atmosphere of the album cover. It may also indicate to the audience that many of their songs will feature the theme of love. They are sitting on an ornate sofa, and all the elaborate decoration makes the cover quirky and interesting for the audience, this lack of simplicity also allows the audience to interpret the cover in many ways, thus they may be able to relate to whatever message they derive from it. The two band members are wearing suits, portraying them as professional and important. They are both sitting with their legs crossed, giving relaxed body language, suggesting they are comfortable and somewhat rebellious despite the old fashioned, prestige setting. This will appeal to the audience as it is a typical value of rock and indie music. They are also mirroring each other’s poses, this can create a sense of unity between them, enforcing their relationship as a band and attracting the audience as it is unique and helps it to stand out from other more ‘safe’ covers. There is a figure standing behind them wearing a strange mask, creating an unsettled feel, and indicating to the audience that their music will be quirky and even slightly dark. It also again leaves the meaning of the cover open to interpretation, some may see this figure as a threat to the band and feel emotion for them, drawing them into the cover and causing them to feel a relationship between them and the band members. The text ‘Vices and Virtues’ is discreet and in an elaborate elegant text, complimenting the overall ‘high class’ fancy atmosphere of the cover. The band’s name is written in their typical ‘logo’, this gives a feeling of familiarity as it reoccurs throughout their covers and music videos. The record player is also a reoccurring image throughout their work, again portraying them as quirky as well as allowing the audience to recognise this image and be able to identify with it.





White Lies - Ritual
The colour scheme is very simplistic and consists of different shades of blue and grey. These subtle differences create a somewhat mature, sophisticated atmosphere; these are also connotations of the colours. Blue is symbolic of being masculine, however the soft shade of it has made the cover appear more feminine than a bright blue, thus will appeal to both genders. The image shows two twin girls simply looking out of the cover. The audience may find this image makes them feel uncomfortable as their stare is intense, almost as if they are looking straight at the audience. This sense of unease relates to the fact the band are often somewhat strange and controversial in their lyrics and videos, all this helps them to stand out from other indie bands especially the quirky image. It also appeals to the target audience of individualists or mainstreamers believing themselves to be individualists, as it appears quirky and original. It is also hard to define whether the girls are simply a mirror image of each other that has been flipped, or if they are twins, as they are identical but the image is strange and somewhat abstract. She is wearing a blue shirt done up to the top, making her appear smart and like someone who would listen to the indie/rock genre, reinforced by her dark dramatic eye makeup. However, she also appears fairly young and innocent, for example by her long hair being tied into a plait. This may appeal more to females as it shows signs of femininity and even displays her to be vulnerable. The band members are not shown on the cover, this creates a sense of mystery concerning their identities and can cause the audience to become curious thus more likely to buy the album, particularly as the indie/rock genre tends to value the artist behind the music. The text is white, connotating innocence; this can be seen to relate to the plaits worn by the girls. The audience may also interpret it to be symbolic of the enlightenment that they may experience by listening to this band, implying they are special and unlike other bands, persuading the audience to buy the album. In addition it allows the text to stand out from the more bland background which indicates it to be the most important aspect of the cover. It is written in capital letters, this combined with the fact the letters are spaced out could imply independence and confidence to the audience, which again will particularly appeal to individualists.



Bombay Bicycle Club - I Had The Blues But I Shook Them Loose

The cover consists of a black and white photo taking up the entire space; it has an old fashioned, home camera feel to it due to the black and white grainy effect. The image shows a man in the air above what appears to be a park or playground full of figures, many of which are crowded to watch him. The audience do not know whether he has been thrown in the air by the people or if he is simply falling, it is down to their perspective thus makes them curious. This is also enforced not only by the ambiguity of the image but its quirky, unusual nature. The text is in a bright blue, standing out from its black and white background thus is able to catch the audience’s attention by being the dominant aspect of the page. The band’s name has a rectangle surrounding it, this makes it appear to be like a stamp, which could imply to the audience the band is particularly famous and important, it gives the impression they are well known. It also draws the readers’ eyes to the band name, again emphasising its importance on the cover. The letters are in capitals and spread apart, thus they can represent independence and individuality, standing out for others. This will therefore appeal particularly to individualists or mainstreamers believing themselves to be individualists, as they will value standing out from the rest of society and staying from popular culture. These are usually the typical audience of indie/rock bands, thus the cover will be effective in attracting the attention of the bands target audience.

Production Diary - 30/06/11

This week I completed my research into music videos, which I created on a PowerPoint and uploaded to my blog as I felt it was more effective and interactive than simply writing out an essay. I have also continued looking at other existing music videos, both professional and by past students for inspiration for my own music video. Some of these can be found on my inspiration page, where I also plan to place pictures of locations and props that inspire me in terms of my video. I have decided on a possible song, Norgaard by The Strokes.

http://www.youtube.com/watch?v=blxusFwdgbs&feature=related

I like the fast pace of this song and feel it would be fun and exciting to film. I am considering many different people lip singing the song, fast cuts and when the lyrics spell out 'Amanda' I plan to spell this out on screen with various things, from fridge magnets to people holding up signs of the letters. However, this song is fairly short so I plan to create ideas for an intro or outro to the song, in order the make my video longer.

This week I have also been conducting some similar product research. I began by looking at digipaks and analysing various album covers. I tried to ensure I chose covers that were of a similar genre to what I plan to make my coursework, indie/rock music. This will ensure that I understand the generic codes and conventions of these covers and can apply them to my own product, making it more realistic, professional and well informed.

Research into Music Videos

Sunday 26 June 2011

Production Diary - 26/06/11

This week I have been conducting research into my chosen brief; music videos. This research included looking at the conventions of music videos and generic elements that are evident in them. I have also focused on what the purpose of a music video is, as it is essentially an advertisement for the artist and song. New technologies, the development of music videos and theoretical approaches such as Andrew Goodwin’s are some other topics I have focused on in my research. I have been planning my initial ideas for my video, thus I have been researching into existing music videos that may give me inspiration for my own video. I have also taken into consideration what resources I have access to, in my resource audit, and this helped me decide to create a music video of the indie/rock genre.

Monday 20 June 2011

Research Audit

These were my initial ideas as to what resources I had access to when I create my music video, from who could feature in it to the possible locations in which I could shoot it. I decided that living close to London leaves me with access to a variety of different interesting locations and therefore I decided to take advantage of this. By doing this it allows me to see clearly what facilities and resources I have access to and thus what genres of music videos and ideas would be suitable for me to create. It essentially tells me what I am able to produce and what would not be possible. After looking through my possible resources I have decided to create an indie/rock video as it is the most suitable for me in which I can exploit and take advantage of my available resources such as musical instruments and locations in London.








A2 Media Coursework Brief

The following is my chosen brief for my A2 Media Studies Coursework

.A promotion package for the release of an album, to include a music promo video, together with two of the following three options:
· a website homepage for the band;
· a cover for its release as part of a digipak (CD/DVD package);
· a magazine advertisement for the digipak (CD/DVD package).


I chose this brief as it allows me to be creative and use and devleop a variety of skills and techniques, but is still challenging. Also, I feel making a music video would be enjoyable as there are various way I can approach it, and we are immersed in music videos everyday as it is very much part of our culture, especially for young people.